5rhythms dance
I was employed by a 5rhythms teacher to increase the presence of his business's Facebook page.
5rhythms is a dynamic movement practice, a dance-based movement meditation. 5rhythms dancers are a diverse group and are attracted to the practice for differing reasons and find their own individual benefits from dancing, but they tend to be seekers, looking for self-improvement and inspiration in their lives. My goal was to create arresting and inspirational positive visuals, in the form of memes combining image and text, that would appeal to existing followers of the Facebook page as well as to potential newcomers to the 5rhythms practice. I aimed to create a strong presence for the page and to generate the desire amongst Facebook users to share and interact with the material.
A challenge with this project was to convey the essence of an experiential practice in 2D form and to reflect the classes without using imagery of dance or photos from the classes themselves. I chose to focus on imagery of nature and art to suggest key physical and emotional elements found within the practice - MOVEMENT, ENERGY, BREATH, STILLNESS, CALM, MINDFULNESS, etc. The words used were quotes about 5rhythms taken from the founder of the practice, as well as quotes from diverse inspirational sources chosen to reveal and reflect aspects of the experience of 5rhythms and to engage with the target audience.
Images were a mixture of my own photography and free stock images from Pixabay and Unsplash.
I used Facebook Page Insights to monitor posts in order to determine which had the greatest reach and engagement and used this information to guide and inform the creation of new content.
5rhythms is a dynamic movement practice, a dance-based movement meditation. 5rhythms dancers are a diverse group and are attracted to the practice for differing reasons and find their own individual benefits from dancing, but they tend to be seekers, looking for self-improvement and inspiration in their lives. My goal was to create arresting and inspirational positive visuals, in the form of memes combining image and text, that would appeal to existing followers of the Facebook page as well as to potential newcomers to the 5rhythms practice. I aimed to create a strong presence for the page and to generate the desire amongst Facebook users to share and interact with the material.
A challenge with this project was to convey the essence of an experiential practice in 2D form and to reflect the classes without using imagery of dance or photos from the classes themselves. I chose to focus on imagery of nature and art to suggest key physical and emotional elements found within the practice - MOVEMENT, ENERGY, BREATH, STILLNESS, CALM, MINDFULNESS, etc. The words used were quotes about 5rhythms taken from the founder of the practice, as well as quotes from diverse inspirational sources chosen to reveal and reflect aspects of the experience of 5rhythms and to engage with the target audience.
Images were a mixture of my own photography and free stock images from Pixabay and Unsplash.
I used Facebook Page Insights to monitor posts in order to determine which had the greatest reach and engagement and used this information to guide and inform the creation of new content.
