art in care
Self-promotion for a business I was running in 2019-2020 providing art workshops for adults in social care provisions. The primary promotional tool for these workshops was the Facebook page.
The aim of the page was threefold:
- to create a positive digital experience, reflecting the positive real-world experience of participation in the workshops.
- to strengthen and improve the relationships with the staff and management of the social care provisions, by enabling them to keep up to date with the work their residents produced and be reminded of the wellbeing benefits to the residents.
- to increase the presence and reputation of the business amongst decision makers at other care provisions in the local area, in order to encourage them to choose the service.
The workshops were relaxed, chatty and informal, with emphasis placed on the importance of emotional wellbeing and the opportunity for social interaction amongst the participants as well as artistic engagement. The aim was to create an online identity which reflected this - the bright, naive, handmade nature of the imagery and the encouraging and enthusiastic tone of the written content helped create an identity for the business and celebrated the achievements of the social care residents and their ability to triumph over their limitations and disabilities. Another important goal was to convey the inclusivity of the workshops, so I used specific examples in the written content to communicate the ways in which we problem-solved and adapted techniques and materials for individual clients with specific issues and limitations.
Participants of the workshops were often vulnerable and not necessarily able to give consent to their images being used on social media, so it was important to avoid identifiable images of them. I chose to use the visual impact of the colourful artwork produced in the workshops to create a strong visual identity and give a sense of rhythm and consistent overall style to the page.
Appropriate hashtags were chosen to reach Facebook users in the social care professions.
The aim of the page was threefold:
- to create a positive digital experience, reflecting the positive real-world experience of participation in the workshops.
- to strengthen and improve the relationships with the staff and management of the social care provisions, by enabling them to keep up to date with the work their residents produced and be reminded of the wellbeing benefits to the residents.
- to increase the presence and reputation of the business amongst decision makers at other care provisions in the local area, in order to encourage them to choose the service.
The workshops were relaxed, chatty and informal, with emphasis placed on the importance of emotional wellbeing and the opportunity for social interaction amongst the participants as well as artistic engagement. The aim was to create an online identity which reflected this - the bright, naive, handmade nature of the imagery and the encouraging and enthusiastic tone of the written content helped create an identity for the business and celebrated the achievements of the social care residents and their ability to triumph over their limitations and disabilities. Another important goal was to convey the inclusivity of the workshops, so I used specific examples in the written content to communicate the ways in which we problem-solved and adapted techniques and materials for individual clients with specific issues and limitations.
Participants of the workshops were often vulnerable and not necessarily able to give consent to their images being used on social media, so it was important to avoid identifiable images of them. I chose to use the visual impact of the colourful artwork produced in the workshops to create a strong visual identity and give a sense of rhythm and consistent overall style to the page.
Appropriate hashtags were chosen to reach Facebook users in the social care professions.
